About

At the onset of my career, I co-founded a medical device company, Sisu Global Health, that targeted emergency surgery cases that lacked access to blood. My role of Chief Marketing Officer spearheaded marketing campaigns, pricing strategies, financial models and market sizing in markets that lacked significant health data. Sisu won an initial grant funding from USAID with no prior experience, where I generated key health values of the product to the funder from the expertise of my technical colleagues. The product, Hemafuse, recycled and salvaged a patient’s own blood, instead of using donor blood, in emergency surgery.  My team created a way to de-centralize blood supplies in some of the least equipped areas.

The entrepreneurial drive to measure, evaluate and create meaningful systems in healthcare transitioned to better understand how innovations can best serve patients and providers. This led me to Value-based Healthcare, a shift in thinking for US systems that derives financial support from outcomes, not outputs. By measuring this value, organizations (be it device, biotech or clinical care) can better find their growth, both for impact and in finances.

If your organization is looking to better understand how to grow, let’s talk!